Studio Name Generator


By Áine O’Neill

This proposal for an interactive piece is a playful response to the different studio names found on the 100 Archive.

After research, patterns began to emerge and different genres were established, such as obscure design references, family members, positivity, words relating to the brain, space references, colours and numbers. From there, the ‘Studio Name Generator’ was created and developed around a set of questions based on studio names. These questions and answers were then presented in a quiz format.

The visual approach was influenced by 80s arcade games and carnivals, to encourage the user to playfully interact with the piece.

It’s a tongue-in-cheek take on the fact that as designers, we feel we are original and different, but collectively we often look to similar sources of inspiration.